The Ancient Tree That Renews Modern Skin

In the dry winds of southwestern Morocco grows one of the oldest tree species on Earth — the Argan tree, a survivor of nearly 80 million years. Its resilience is legendary. Harsh sun, extreme temperatures, scarce nutrients — and yet it thrives. Hidden within its tissues lies a rare treasure: plant stem cells with extraordinary regenerative power.

At LUXES, we capture this botanical intelligence to help the skin do what the Argan tree has mastered for millennia: renew, restore and withstand stress.

Argan stem cells work deep within the skin, where ageing begins. Studies show they stimulate the formation of fresh fibroblasts, rebuild collagen I and III, tighten the dermis–hypodermis junction, and visibly reduce the appearance of deep wrinkles — including the nasolabial folds, which showed a 13% reduction after 84 days.

More than hydration or surface repair, Argan stem cells revive the very architecture of the skin. Density increases. Elasticity returns. Wrinkles soften. Contours lift. The complexion looks smoother, firmer and more defined — a transformation built from the inside out.

From an ancient tree that endures the impossible comes a modern skincare technology that restores what time diminishes.
Argan Stem Cells: where nature’s resilience meets Swiss scientific precision.